Our Story

Erica Jewels is more than just a jewelry brand—it's a family story. Founded by a close-knit group of creators, Eric, his wife Shan, and his sisters Eva and Natalie, we started with a shared passion for crafting beautiful, meaningful pieces that reflect a woman's grace and inspire joy in everyday life. Our mission is to offer designs that balance elegance, modern style, and a touch of playful charm, empowering women to express their individuality with every piece. We believe that jewelry should not only be an accessory but also a way to celebrate the beauty of life and self-love.

Honest Pricing
In a market where markups of 10x are all too common, we stand by a different philosophy. Our pricing is based on transparency. By working closely with our manufacturers, we’re able to keep costs down and avoid the inflated markups you’ll see elsewhere. This direct approach allows us to focus on quality without burdening you with unnecessary expenses. You pay for craftsmanship, not the layers of middlemen.

Supporting Creativity and Communities
At Erica Jewels, we believe in the power of creativity to uplift communities. That’s why we’re proud to collaborate with artists and creators from diverse backgrounds. Our latest collaboration highlights the work of emerging talents, bringing their unique visions to life through exclusive jewelry designs. This initiative is more than just about art—it's about creating opportunities, fostering innovation, and helping underrepresented voices shine.

Commitment to a Sustainable Future
Our dedication to the planet goes beyond just jewelry. As part of our mission to give back, we are committed to planting at least 200 trees annually.Trees not only restore ecosystems and provide biodiversity, but they also contribute to cleaner air and water, positively impacting communities worldwide. We’re honored to include reforestation in our efforts to build a sustainable brand, ensuring our legacy is not just in fashion but in a healthier planet for future generations.